Posts

Showing posts from 2016

the VOID after you leave the B-School..

                                                         The other day I watched the late night show of Befikre because a friend wanted me to accompany him. I am not getting into critically reviewing the movie, but the kind of state which that movie put me into, shocked my friend. I was depressed, sleepy and seemed to be disinterested, he on the other had tears in his eyes because of the situational comedy and humorous one liners the movie had to throw at us. At 2:15 am in the night, after watching this movie, the hunger pangs started hitting me hard. Though Pune, is known for its happening night life, but to be honest, there is nothing really which remains open after 11. So he took me to a small tapri which was right behind the girls’ hostel of a famous B-School in Pune. While we ordered our Maggi and Tea, amidst the young crowd of the B-School, I couldn’t help but overhear the conversations which somehow made me super nostalgic about my days @ IMT Nagpur. I also spotted some

Snapdeal re-branding : The deeper look

Image
360 degree perspective on Snapdeal Re-branding Red reminds me of Roses Red reminds me Apples Red reminds me of Santa Claus Red reminds me of Passion, Love and Adrenaline And now Red will remind me of- SNAPDEAL 360 degree perspective on Snapdeal’s Re-Branding Snapdeal’s fresh new logo has been the talk of the town Many brand enthusiasts, consultants, marketers and aspiring students have been discussing and putting forth their own point of views – positive as well as negative Before I put forward my point of view I will honestly share the fresh first reactions of friends around me at workplace and elsewhere A1: This is so pink. Is it only for girls? A2: It is so desperately pink A3: Is it Saraswati bank’s logo?   A4: It is simply so cool Let us look at the different brand elements one by one- Value Proposition extended by the tagline - “Unbox Zindagi” Personally, my thoughts just resonate with what Snapdeal wants to put forward. I