Snapdeal re-branding : The deeper look
360 degree perspective on Snapdeal Re-branding Red reminds me of Roses Red reminds me Apples Red reminds me of Santa Claus Red reminds me of Passion, Love and Adrenaline And now Red will remind me of- SNAPDEAL 360 degree perspective on Snapdeal’s Re-Branding Snapdeal’s fresh new logo has been the talk of the town Many brand enthusiasts, consultants, marketers and aspiring students have been discussing and putting forth their own point of views – positive as well as negative Before I put forward my point of view I will honestly share the fresh first reactions of friends around me at workplace and elsewhere A1: This is so pink. Is it only for girls? A2: It is so desperately pink A3: Is it Saraswati bank’s logo? A4: It is simply so cool Let us look at the different brand elements one by one- Value Proposition extended by the tagline - “Unbox Zindagi” Personally, my thoughts just resonate with what Snapdeal wants to put forward. I