That Kohl Eyed Indian Girl

Like a beggar knocking door to door since God knows how many years. Sometimes romanticising in the books of Rumi or the melodies of Sufi, I have been trying to find answers since a very long time.  Sometimes trying to meditate on the centre of my heart, sometimes wiping the floors of an Ashrama in Bangalore. Trying to find that "connect" that hook which will never let me go. Because everything attracts me, nothing holds me.  Unlike my mother who is innocent and believes in her Laddoo Gopal with her unflinching faith, I am the complete opposite. I love to question and satiate my hunger and without that I cannot develop my faith. And my mom never forced me to follow her. Perhaps, Love is Freedom, Freedom to choose your path. Carve your own way to find home. On one side where my life has been a ball of mess, my calling to find answers and beyond what is tangible has been very sharp.  Should I not try to fix the open loops of my life first? Or am I just escaping my life? Or t...

Pagdandi Bookstore Cafe, Pune The tagline of the Cafe- Let's Meet  2017 was the worst year of my life. Personally,professionally everything seemed to be amiss.  I wanted to switch to a different organisation and research & study about my own industry. The two places I spent most of my time were-  My small PG room along with my sweet roommate and my office space which I desperately wanted to leave permanently. I needed a different space with a higher frequency vibe. Pune has a plethora of cafes, hosting different themes, cultures and ambiance. And one such Cafe which I chose to work from, rather build my strategy to move on from my current organisation was Pagdandi. There was something extremely Raw about this Cafe. The ambiance, the aura, the people who frequented the cafe had an air of elitism. The youngsters from Pune colleges, Saree clad women having intellectual discussions over sipping coffee.  I was in the process of being interviewed for marketing pos...

Being 30, has opened up so many dimensions in terms of the way I think. The real life experiences have been hard hitting and I have often found myself at crossroads of emotions and practicality. One such Crossroad which I have faced is Love V/S Fear. I have been fearful of things I have loved,I have loved things which I have been fearful of.  Anyone who knows me closely, knows I am fearful of Dogs, so much so that, I avoid going to morning walks or on streets if there is a slightest probability of them hovering around. And, God forbid if some one is walking along with me on the street, and there is a dog around, I end up holding their wrist so tight, that it leaves a red mark for at least ten minutes. Crazy right? Who on Earth is so scared of Dogs? You might well call it a Phobia. Probably, God sent Brownie to feel the power of Unconditional love. Brownie, is a female street Dog, who has had two heat cycles since the time we have shifted to Ludhiana. Since Punjab faces extreme cold...

I often, end up having a tiff with my mom which is a by-product of my frustrations. I and only I am responsible for snapping at her and almost everytime I have one major complaint, which is that she doesn't have high EQ to understand emotional turmoils which I go through and doesn't talk me through it. I have high expectations from her, which is why sometimes I hurt her. But, on the other hand she is a pro-active mom and one of the smartest woman of her age as she is talented and can help in almost anything you can think of, under the sun. Cooking, Plumbing, Fashion, Religion or Art. She knows it all. But she doesn't talk about my emotional state which hurts me. We often hurt back people we love the most. Isn't it? I love my mom so much that I can't even pen down. Like all of you do. I always wish I could go back to the universe, the way I came from her. Through her womb. I am extremely attached to my mom, then why do I think her EQ is less? Or maybe if it is, if I ...

                                                         The other day I watched the late night show of Befikre because a friend wanted me to accompany him. I am not getting into critically reviewing the movie, but the kind of state which that movie put me into, shocked my friend. I was depressed, sleepy and seemed to be disinterested, he on the other had tears in his eyes because of the situational comedy and humorous one liners the movie had to throw at us. At 2:15 am in the night, after watching this movie, the hunger pangs started hitting me hard. Though Pune, is known for its happening night life, but to be honest, there is nothing really which remains open after 11. So he took me to a small tapri which was right behind the girls’ hostel of a famous B-School in Pune. While we ordered our Maggi and Tea, amidst the young crowd of th...

360 degree perspective on Snapdeal Re-branding Red reminds me of Roses Red reminds me Apples Red reminds me of Santa Claus Red reminds me of Passion, Love and Adrenaline And now Red will remind me of- SNAPDEAL 360 degree perspective on Snapdeal’s Re-Branding Snapdeal’s fresh new logo has been the talk of the town Many brand enthusiasts, consultants, marketers and aspiring students have been discussing and putting forth their own point of views – positive as well as negative Before I put forward my point of view I will honestly share the fresh first reactions of friends around me at workplace and elsewhere A1: This is so pink. Is it only for girls? A2: It is so desperately pink A3: Is it Saraswati bank’s logo?   A4: It is simply so cool Let us look at the different brand elements one by one- Value Proposition extended by the tagline - “Unbox Zindagi” Personally, my thoughts just resonate with what Snapdeal wants to put forward...